YOU ONLY HAVE ONE CHANCE TO MAKE A FIRST IMPRESSION
This is also true for skin care products. They are often judged by their scent and sensorial features, as these are the only characteristics you can immediately evaluate. A buy / no buy decision is quickly taken, based upon your subjective preference. And although there is a saying ‘there’s no accounting for taste’, let me tell you a bit more about cosmetic textures. They have a more functional contribution than you might think.
It is not only the ‘base’ or texture of the emulsion that plays a role, but also the type of active ingredients and the concentration thereof. As a result, it is perfectly possible to tackle dry skin with a lighter texture such as a lotion. For example: the active ingredients urea, glycerine or hyaluronic acid are all water soluble. They can be perfectly incorporated in a gel-like structure and yet provide intense hydration, although the base does not contain a significant portion of lipids. These active ingredients work by attracting water molecules and attaching themselves to the skin surface, keeping it supple and hydrated.
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