Grease to the genes
New Belgian beauty brand works on the basis of DNA.
Do you have father's blue eyes? Your mother's temperament, but also her dry skin? It is the latter in particular that interests Barbara Geusens. She investigates the genetic predestination of the house and then puts together creams tailored to your DNA. Although she herself warns: 'Genetics must not become a gadget'.
By An Bogaerts