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Who hasn’t dreamed of stripping back their skincare regime? Reducing the number of motions to go through, decreasing the amount of products to hoard and minimising the ingredients that go into them – all in a bid to maximise benefits to skin that is all too often under siege from the elements. Dr Barbara Geusens, who holds a PhD in Dermatology, surely did. Her own fruitless search for the right products for her problem skin gave the impetus for Nomige, a new Belgian skincare brand that carries through the innovative ‘dermagenics’ concept by mapping customer’s lifestyles and analysing their DNA. The targeted solution for your skincare-needs is only one cheek-swab (and online questionnaire) away.

By Siska Lyssens