Skin analyses are frequently performed with the aim of analyzing the skin condition and characteristics. Nowadays DNA skin analyses are also performed, which go back to the basis of your skin, i.e. your genetic profile. What is the difference between them and what are the advantages of a DNA skin analysis?
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In recent years a strong shift has been visible in the beauty industry. More and more brands are going for a 'personal approach' instead of the classic 'off the shelf' products. Within the category of 'personalized skin care', however, there is also a strong difference. In this blog we go deeper into this trend and explain to you the difference between "customization" and "personalization".