The beauty market is undergoing a revolution. The "mass brands" that are all over the rack sense that something is going on. The CEO of Beiersdorf, Stefan De Loecker, confirms this today in an interview in De Tijd . Nomige was also interviewed, as a brand that is helping to start this revolution. Pride!
There is a shift from mass market to customization and personalization. Consumers no longer ask themselves the question: "which product is good for my skin"? But rather the question: "which product is made specifically for me"?
The consumer is more critical and no longer believes that the product used by the neighbor is also suitable for his or her skin. Logical, not only do we look different, but we also have different needs and a different lifestyle.
Mass brands are obviously struggling to respond to this. Their highly profitable mass-market model is not as agile. Where they used to be able to convince through the right marketing approach that 1 product for dry skin was good for all people with dry skin, consumers are now questioning this.
In addition, the way we shop for skin care has also changed. We don't have much time to search the shelves and shops for the right product. Besides, we're tired of conflicting advice...
Nowadays, more and more customers choose for themselves by surfing the internet. They look for brands that communicate transparently, offer a simple solution and remove as much choice stress as possible. So does Nomige :)
WHAT DOES NOMIGE HAVE TO OFFER YOU?
Nomige is one of the few brands in the beauty industry that offers a fully customized skin care package for the customer. No selection from a number of products. No, each product is specifically developed for your skin profile and needs! In addition, we not only take your genetic profile or DNA into account, but also look at your lifestyle. In this way we can act much more specifically on your skin and tackle certain ailments or problems that your skin has to deal with.
