For a long time we've known that DNA research is used to solve crimes and to confirm biological relationships. It’s clear that DNA analysis tells us more about ourselves and we are eager to capitalise on this knowledge. Products and services are more personalized than ever and so ‘DNA-based’ is like music to our ears. Today, DNA research is used both in the commercial and medical world.
Pioneers
Just like all upcoming trends and concepts the consumer genetics industry is met with a certain measure of criticism. Some still question the efficacy of the ‘DNA-based’ principle. As a pioneer it’s important to deal with these varying opinions in a constructive manner and to pave the way. The entire human genome was mapped several years ago and the realisation that there is so much more to discover fuelled the industry’s desire to build on these developments. Also, it’s clear the beauty industry is not the only sector looking into DNA research and everything that comes with it.
Below we’ve summed up what you can do with DNA today. Please note that we have no insights into which DNA-based concepts have proven their efficiency in scientific studies.
What can your DNA be used for nowadays?
A DATING SITE: FINDING YOUR PERFECT MATCH BASED ON DNA? CHECK!
DNA Romance is a dating site that selects all suitable (DNA) profiles for you. A DNA matchmaking algorithm increases the odds of you finding your ideal MrPerfect.
TAILORING DIET AND NUTRITIONAL SUPPLEMENTS TO YOUR DNA? CHECK!
What you eat also has a major impact on the expression of your genes. That’s why it is useful to know what reactions are sparked by our eating habits. Companies like Omnigen and Habit respond to this by offering personalised diet advice based on your DNA - you’ve undoubtedly noticed that the diet that works for your friend doesn’t necessarily work for you.
In addition, DNA research is often used in professional sports. Do you have weak reactions or variations in your genes that make you susceptible to injuries? Then DNA analysis will determine which nutritional supplements are ideal for you.
PERSONALIZED SKINCARE BASED ON YOUR DNA? CHECK!
Nomige is the first to introduce personalized skin care based on DNA to the Belgian market. We have joined other players in the beauty industry who are absolutely convinced that DNA analysis offers insights that cannot be gained in any other way.
Here at Nomige we attach a great deal of importance to the scientific grounding and the efficacy of our products. “Does it work now?" That is why Nomige continues to invest in clinical studies. A recent clinical study has shown that Nomige delivers an anti-ageing effect that is significantly superior to a product that is not custom-tailored. We will also attempt to publish this study.
MEDICATION AND TREATMENT GEARED TO YOUR PERSONAL DNA PROFILE? CHECK!
Pharmacogenetics can make bespoke therapy (‘personalised medicine’) possible and as such it can be part of a targeted approach to the prevention, diagnosis and pharmaceutical treatment of disorders based on the patient’s unique pharmacogenetic profile.
Not all patients react to a certain drug in the same way. Some patients will experience significant side effects when using a certain drug whereas others will respond well to the same medication in the same dose. Medication geared to your unique DNA profile
can solve this problem. There are fewer side effects, the therapy is more effective, the patients are happy and the cost of care is lower. As the front runner in genotyping, the Netherlands, are increasingly turning to personalised medicine.
Naturally DNA research raises several important questions such as: ‘what happens to my DNA?’, ‘is my data protected?’ and ‘to what extent is my right to privacy guaranteed?'. Nomige treats your data with the utmost care. We do not perform full genome screening but only look at those genes and variations that are relevant to the skin aging process. All DNA analyses are carried out anonymously in a certified lab and your DNA is destroyed upon completion of the analysis. The results are only shared with you. Would you like to know more about our lab or exactly what happens to your DNA? Read all about it in our blog ‘Who carries out our DNA analyses? Who is BaseClear?’.
Learn about DNA skincare & Nomige from Dr. Barbara Geusens
Watch an interactive and educational session where you can learn more about your skin, the role of your DNA, skincare and the Nomige concept.
The online Masterclass is the ideal opportunity to learn more about Nomige and DNA skincare.
